What is Gross Profit?

Gross profit is your revenue minus the cost of goods sold (COGS). It shows how much money remains from sales after covering direct production or purchasing costs.

Gross profit is the first level of profitability on your profit and loss statement. It is calculated as total revenue minus cost of goods sold (COGS). Gross profit tells you how much money is left from each dollar of sales after paying for the direct costs of producing or purchasing your goods/services. The gross profit margin (gross profit divided by revenue, expressed as a percentage) is a key metric that indicates your pricing effectiveness and production efficiency. A declining gross margin suggests rising costs or pricing pressure. A healthy gross margin varies by industry: retail might be 30-50%, services 50-70%, and software 70-90%. Gross profit must cover all your operating expenses (rent, wages, marketing, admin, etc.) before contributing to net profit. If your gross profit does not cover operating expenses, you are operating at a loss regardless of how much revenue you generate. SortBooks helps track gross profit accurately by correctly separating COGS from operating expenses in Xero.

How SortBooks Handles Gross Profit

SortBooks helps with the bookkeeping behind gross profit by connecting to your Xero account and using AI to suggest the right account for transactions sitting in catch-all accounts, learning from your own past coding. Instead of fixing gross profit by hand, you review each suggestion, approve it, and SortBooks updates Xero, GST code included. Then ask the AI CFO about your numbers, using live Xero data.

Related Terms

Stop worrying about bookkeeping terminology

Connect Xero, check the AI's suggestions and approve the changes. SortBooks updates Xero for you.