What is Revenue?

Revenue (also called sales, income or turnover) is the total amount earned from selling goods or services before any expenses are deducted. It is the top line of the P&L.

Revenue is the total income your business generates from its primary activities - selling products, providing services or both. It appears at the top of the profit and loss statement and is sometimes called the 'top line' (as opposed to net profit, the 'bottom line'). Revenue should be recognised when earned (under accrual accounting), which typically means when goods are delivered or services are performed, regardless of when payment is received. Revenue can be categorised by source (product sales, service fees, subscription income, etc.), by customer segment, by geographic region or by business unit. Understanding your revenue mix helps with strategic planning and risk management. Revenue growth is important but must be evaluated alongside profitability - growing revenue while margins decline is a warning sign. SortBooks accurately tracks and categorises all revenue sources in Xero, providing real-time visibility into revenue trends, customer concentration and revenue mix.

How SortBooks Handles Revenue

SortBooks helps with the bookkeeping behind revenue by connecting to your Xero account and using AI to suggest the right account for transactions sitting in catch-all accounts, learning from your own past coding. Instead of fixing revenue by hand, you review each suggestion, approve it, and SortBooks updates Xero, GST code included. Then ask the AI CFO about your numbers, using live Xero data.

Related Terms

Stop worrying about bookkeeping terminology

Connect Xero, check the AI's suggestions and approve the changes. SortBooks updates Xero for you.